Advertising 2. Content Guidelines 2. A man should, thus, not only speak, inform and order, but should also be able to listen, answer and interpret. It is a process through which two or more persons transmit or exchange thoughts and ideas among themselves. This leads to avoidance of hostility, acceptance of reality, change of attitude, consciousness of responsibility and—ultimately—motivation to work. The managers should know in details the social, political, economic and other conditions of the place where the business is situated. Louis A. Allen defines communication in the following manner: “Communication is the sum total of all the things one person does when he wants to create understanding in the mind of another. On the other hand, the upward communication helps the subordinates to convey to their superiors their demands, grievances, complaints, suggestions, etc. Co-ordination implies orderly group efforts to provide unity of action. of an organisation helps the workers to work together to achieve the target. Security of job motivates an employee to devote himself/herself wholeheartedly to the job. This encoding depends upon the personal characteristics of the sender as well as the receiver. It is the work of communication to keep the employees informed of everything necessary for smooth work performance. | Process of Communication, Importance of Two Way Communication in Business. Thus, communication signifies sharing of ideas in common. Ineffective communication or communication failure may cause loss of money, time, energy, opportunity and even goodwill of a business. According to W. H. Newman and C. F. Summer, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”. Communication helps the managers to take essential decisions and conduct vital operations. and a medium (telephone, e-mail, letter, face to face conversation, etc.). Business Communication—Definition and Meaning: Classification of Channels of Business Communication. SOURCE The source is the origin of the idea. The new employees may also require training at the initial stage to cope up with the methods, techniques and systems of work in the organisation. Through it the managers and employees are well-acquainted with the latest information relating to the organisation. It develops a chain of understanding among the workers of different levels in a business enterprise. They are as follows: This is the subject-matter which is transmitted or passed by the sender to the other party or group of persons. It avoids impractical, imaginary, unnecessary or repetitive information to eliminate waste of time. Elements of Communication Communication is a two way process, wherein interchange of message connects the sender and receiver, towards an agreed direction, consisting seven elements: Sender : Otherwise known as a source, it is the person who has something to pass on, to another individual. Legal, vocational and medical guidance and counseling are provided free of cost for the employees in a good business organisation. Second, the definition emphasises the understanding element in the communication process. Whatever might be the sources, the information must be reliable, accurate, complete and latest. Here the number of persons are five— ABCDE—and ten channels of communication between AB, BC, CD, DE, EA, AC, AD, BD, BE and CE. Feedback is extremely important for making two-way communication effective. It implies that there must be a receiver if communication is to occur. By Caroline Levchuck, Yahoo! The 3 key elements of effective communication. The underlying objective of such assistance is to keep the employees physically fit and mentally alert so that they can work whole-heartedly for the well-being of the organisation. If your letter includes a letterhead with this information, either in the header (across the top of the page) or the footer (along the bottom of the page), you do not need to include it before the date. … The other sources of information are the chambers of commerce, structured questionnaires, radio, television, internet, etc. Communication plays a vital role in this sphere. Effective business communication is how employees and management interact to reach organizational goals. Steps are required to be taken for the removal of such barriers. Five Elements of Effective Business Emails. Good working environment attracts him/her to work in co-operation with other members. The importance of effective communication in management has been widely recognised in recent years. It is an important element for establishing human relationships. Noise: The last element of Business Communication Process is noise. Communication between the employees or supervisors or managers of the same department or another department is examples of horizontal or lateral communication. are required for the production and selling of the product. According to Theo Haimann “Only through good communication can company policies and practices be formulated and administered.” Secrecy of information creates suspicion among the workers and separates them. The direction of business communication channels may be: Channels used for flowing information from top towards bottom are called ‘Downward Channel’. It must continuously strive to convince the public in general that its actions are taken in the interest of the society. The response may be immediate or deferred, favorable or unfavorable. Not only the ordinary employees, but the managerial staffs also need to be trained in the process stated above. may not accept a suggestion, even though it is good one because it comes from lower level. A business communication must have a specific objective and must be planned properly so that the objective can be achieved. Decoding: Decoding is the process by which the receiver assigns meaning to the symbols encoded by the sender. By promoting mutual understanding and meeting of minds, communication paves the way for co-operation. Decoding means understanding or bringing out the meaning of the message. 3. Content Filtrations 6. VoIP and many other new technologies can be integrated to build a robust communication system. 3. Conflict Resolution: Meaning, Measures and Result | Business Management. 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